Influencer marketing recruitment 2024 | ITC limited | Work from home/office job update | All eligible and interested candidates can apply on or before (07-08-2024). Further information about the ITC Limited recruitment vacancies, company details, job role, key responsibilities, requirements, salary details, application fee, selection process, educational qualifications, work mode, how to apply, and all other details/ information about these posts is mentioned in details below.
Company details – ITC limited is a leading multi-business Indian enterprise with a presence in FMCG, Paper, Packaging, Agribusiness, Hotels & IT.
ITC is one of India’s foremost private sector companies with a Gross Revenue of ₹ 69,481 crores and Net Profit of ₹ 18,753 crores (as on 31.03.2023). ITC has a diversified presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business. ITC’s aspiration to be an exemplar in sustainability practices is manifest in its status as the only company in the world, of its size and diversity, to be carbon, water and solid waste recycling positive. In addition, ITC’s businesses and value chains create sustainable livelihoods for more than 6 million people, a majority of whom represent the poorest in rural India.
About the job
About Us
To manage influencer marketing campaigns and build ITC’s brand friends community to build brand advocacy, consideration and enable desired action of commerce through content.
The role is ideal for a young enterprising and enthusiastic individual who has a thorough understanding of the social media platforms and is well acquainted with the different cohorts of social influencers and their content. Prior experience of 3-4 years in influencer marketing is preferred
Key Responsibilities:
- Assist in designing, implementing and monitoring influencer outreach campaigns across ITC’s Personal Care Brands
- Cultivate and maintain relationships with bloggers, instagrammers, youtubers and social media influencers
- Drive the micro and nano influencer outreach (2000 per month) across brands
- Manage Cat A and Cat B influencers for annual tie ups across brands
- Enhance understanding of influencer tools and aggregator influencer spaces and competitor tracking for influencers.
- Track and monitor competition in the influencer campaigns and influencer utilization
- Map influencer SOV on a monthly basis with respect to Reach, Engagement, views and shareability
- Custodian and Analytics for influencer assessment and campaign outcome for ITC’s inhouse influencer tracking and monitoring tool
- Liaise with brand teams, social media teams, performance marketing teams, ecommerce content teams and the aggregator / influencer agencies to create impactful campaigns
- Participate and manage the social communities they’re a part of – ensuring that they’re well connected to the influencer networks
- Ensuring on time payments and swift query resolutions for both internal as well as external stakeholders
Requirements
Profile:
Experience:
1-3 years in influencer marketing and creating influencer campaigns. Preferred individuals to have experience with influencer aggregators and influencer management. People with content to commerce, D2C influencer outreach experience will also be preferred.
Functional competencies:
- Excellent communication and analytical skills
- Creative and understands the space of influencer marketing and content to commerce
- Follows trends and is extremely well versed with all social media platforms, tools available on the platforms, cohort wise influencing capabilities of individuals and platforms
- Outspoken and a communication enthusiast who can easily build relations
- Managerial skills to manage multiple campaigns at a time
- An aesthetic eye to enhance quality of content for brand campaigns
Location – Greater Kolkata area
Work mode – Hybrid – Full-time – Entry level.
Salary – It ranges between ₹11.8 Lakhs – ₹39.1 Lakhs per annum for 0 – 9 years of experience. (Note – Salaries mentioned are based on data from Glass-door, Ambition Box, etc. and may vary. The figures provided here are not fixed and are subject to fluctuations. Job seekers are advised to consider this variability while exploring opportunities).
Application Fee – There will be no application fee for any candidate. Genuine recruiters never ask for money to schedule an interview or offer a job. If you receive such calls or emails, beware as this might be a job scam.
Selection Method – For ITC Limited recruitment, the candidate will be selected on the basis of shortlisting/ assessment test and virtual or field interviews. If a candidate is shortlisted according to their desired qualification, he/ she will be intimated via a registered mobile number or email ID.
Last Date for Submitting Application Form – All candidates must apply on or before (07-08-2024). After the last date, no application form will be submitted.
How to apply – All eligible and interested candidates have to apply online from the official website or from the given link. CLICK HERE TO APPLY ONLINE